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About Dawn
25+ years communications experience across scaleups, funded startups, governments, regulators, FTSE 100s and impact-led organisations.
Deep experience influencing regulators, politics, media, internal culture and public opinion.
I can only take on 2-3 clients per quarter.
Experience:
Dawn has advised senior leaders through complex reputation, regulatory investigations, scrutiny and high-stakes situations, including:
How communications gaps show up
01
You're having a comms crisis
The cost of unmanaged crises amplify damage 5–10x; one crisis can cost millions in lost trust and income. If you're experiencing a live crisis, what you need you need is a great crisis plan. Bad press, negative viral social media, security breaches and scandal all damage your reputation. I solve this problem with tailored crisis plan and messages, giving you the confidence and clarity to respond, without getting cancelled or losing investors and employees.
02
Your Board identified a risk
You need Board-level organisational risk and crisis management, to map risks risks and build a scenario-based plan.
03
Your messages aren't landing
Rebuild narrative; sales conversations faster. Fuzzy positioning delays product-market fit 30–40% (source)
04
Communications is fragmented
You're growing your organisation but your Marketing, PR, internal and leadership communications are misaligned. Having a framework reduces conversion loss by 20-40%. I solve this by developing a communications strategy that includes your key messages, so that your stakeholders reveive the same messages no matter how they hear about you, and who from. I go through
Explore your gaps in 30 minutes - no obligation.
What Clients Say
"Dawn was pivotal in renovating the strategic comms offer and bringing the team back to life, raising reputation across a complex landscape to help deliver a vastly improved comms function."
Alex Barnett, Director - Bank of England
Services
What I Offer
Industries
Expertise
Tailored solutions for Series A/B+ and tech navigating growth and fundraising, organisations in regulated sectors (finance, healthcare, and fintech) ESG, and tech-for-good.
Timeline
Results
Witness tangible outcomes within 30-60 days of collaboration.
Process
Approach
From diagnostics to strategy and, I guide organisations towards success.
Impact
Outcomes
Together, we create a meaningful impact. Achieve transformative outcomes in partnership with Dawn Carrington.
Hire Dawn to speak
Communications Strategy | Crisis Management | Change | Misinformation
Dawn Carrington is an award-winning Fractional CCO and Board Advisor
Her career includes working for the world's biggest brands and leaders, including a UK Prime Minister, King Charles, Queen Elizabeth, global NGOs and Fortune 500s.
Through her time working with major figures, she discovered the communications secrets and protected the reputations of world leaders and FTSE 100 executives.
Get in touch about Speaking and Workshop topics.
